She holds a Honours Degree, BA Econ. (Hons) from University Malaya. She is also a Senior Professional Estate Planner for more than 14 years with a Malaysia established Estate Planning company.
Prior to joining this holistic life planning industry in 2009, Annie Lim was the former Deputy Managing Director with a well known UK based Consulting firm, Neville-Clarke Malaysia to lead the company in providing Training & Consultancy Services on various International Quality Management Systems (ISO).
Annie Lim has started to provide total life planning services in 2009 with only 2 members and grew to our current 2000 members including 8 Business Development Directors, 250 Service Directors & 41 District Service Directors from all over Malaysia in the last 14 years.
In 2017, Total Life Planning led by Annie Lim was formerly established. she has started the very unique agency structured system and subsequently set up the 8 Essential Steps towards Success “Tian Long Ba Bu” to train the new members to grow & succeed in this business within the shortest time frame. Currently, we are known as the fastest growing agency with more than 66 Million new business created in year 2022 !
Annie Lim is a regular Top 2 Business Development Director In Nirvana Asia worldwide since 2019 and in February 2022, she has been promoted to be the Chief Business Development Director with Nirvana. Under the leadership of Annie Lim, Total Life Planning is well known now as the fastest growing and one of the most productive agency force in Nirvana Asia.